After my first year working at Miro I can only say “thank you” for giving me the opportunity to be part of this thriving team. For those wondering if this is something for you, here are my reflections.

A challenging mission: Reinvent collaboration

2020 was an exceptional year for Miro. I joined the company in June motivated by the challenge of reinventing the rules of collaboration. I immediately understood the growth mindset and the need to quickly adapt our plans to better serve million of users who needed a shared place to work and feel connected to each other.

A collaborative culture

Hyper-growth means doubling the number of…

Cover image with shapes and figures
Cover image with shapes and figures

I recently coordinated and hosted a Miro webinar called “Focus on Facilitators” with 3 expert facilitators. Whether you are looking to facilitate your first remote workshop or uplevel your facilitation skills, these takeaways and resources will be handy.

Planning your first remote workshop as a novice facilitator

During my user research sessions I learned that facilitating an online workshop for the first time feels intimidating. Laura Ward, Principal Design Researcher at PayPal, reduces the pressure on the facilitator by saying:

“There is no mistake that you can’t recover from during or after the workshop”

Her facilitation recipe involves a thorough preparation, asking for feedback early and often, following your…

The challenge: launching a new Rewards program

Uber Pro Beta image
Uber Pro Beta image

In November 2018, Uber launched Uber Pro, a Rewards program aiming to recognize drivers’ quality and commitment. This case study describes the research program we executed to validate the program impact on drivers and the Uber business.

The program definition was informed by a global discovery research that uncovered the drivers’ needs and aspirations. Alongside with program definition, we conducted a series of evaluative research work to ensure Uber Pro’s product-market fit and determine the essentials of the program: a tiering system, the categories of rewards and the mechanisms to access those rewards.

For the first time in Uber’s history…

Illustration of a modern employee using her laptop and headphones to work remotely
Illustration of a modern employee using her laptop and headphones to work remotely
Read this story at TestingTime blog at

Written by Naman Mathur and Eduardo Gomez Ruiz.

The world is experiencing unprecedented changes after the spread of coronavirus and reaction of citizens, corporations, and governments alike. What does this mean for UX research?

1. Why embrace remote user research

A big part of the world is spending more time at home, changing their routines, accessing more online services, and missing human connection with those outsides of home. This is the perfect time for innovation. In order to continue to bring in user needs to our teams, we researchers need to also adapt our practice. As it becomes more challenging to meet participants face to face…

Last month, we had the amazing opportunity to gather over 20 UX Researchers from all over the world for a remote Meetup of the UX Research Guild Zürich, on the topic of “Being a Researcher during confinement: time to embrace working remotely?”. The remote nature of this event, that initially resulted of a constraint, as we could not gather in person, became our biggest chance, as it allowed us to reach out for a much more diverse community. This led to an incredibly rich conversation and insights, which we would love to share with you in this article. …

How to move forward, together

Picture of a group of people, a team, celebrating in the top of a mountain
Picture of a group of people, a team, celebrating in the top of a mountain

Many people right now are losing teams or teammates. Being part of a team provides solidarity, safety, and possibility. You learn a whole lot about what you are capable of from your teammates, and experience the wonders of collective wins when you bring determined and passionate minds together.

For those of us out there who are part of teams hurting from the changing nature of our world, we want to share with you how we formed our own team, and more importantly, why.

Emma van Emmerik and Eduardo Gomez Ruiz are both UX Researchers and we hope that our story…

Image credits to TechBeacon

More and more multinational tech companies like Google, Facebook or Uber as well as large financial firms are internalizing the UX Research function because of a) it is less costly than hiring a research agency and b) it allows to build internal expertise to define innovative growth strategies and improve quality of their products and services. A 2017 report into the user research industry states that 67% of UX professionals were in-house employees.

There is an increasing research demand and testing frequency, as stated on the report above and in this article written in the blog of by the qualitative…

Ridealong with an Egyptian Uber driver during a UX Research study

If you are a researcher considering joining a tech company, or just a curious person, then this post is for you. This is a personal view of my day-to-day, which may help you find out if you’d like to do what I do. (Of course, I recommend talking to other people, too, as we all experience work differently!)

For the last 18 months, I have worked at Uber as a UX Researcher in the Global Research team covering Europe, the Middle East, and Africa (EMEA) region. A typical month for me can be broken down into 4 main activities.

1. Choosing a research project


When people think of “Uber users,” they often think of Uber riders. This makes some sense–it’s what Uber is famous for: “push a button, get a ride.” But for a lot of users, it’s closer to “push a button, give a ride,” because, of course, Uber driver-partners are Uber users, too. And though there are fewer of them, drivers face a much more complex set of circumstances than riders do. …

Eduardo Gómez Ruiz

UX Research Lead @Miro | ex-Uber

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